Marketing glitter? Or marketing gold?
Seth Godin blogs about the two sides to the marketing coin. Attracting attention, making an impact and creating buzz are fine, but that’s just scratching the surface. Marketing is much more than that.
The most successful marketing comes as a result of delving deeper, to present perspectives and tell stories that are truly worthwhile and so create a brand of lasting appeal.
The trouble is that many marketers simply fail to do so.
June 23rd, 2006 TrackBack URI
Entry Filed under: Marketing
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