Inside the Mind of a Freelance Copywriter

Marketing wisdom from the horse’s mouth

I recently commented about the unfortunate fact that many businesses lose sales by failing to recognise the value of good copywriting.

And in another post, I touched upon the importance of testing your advertising so that you find out what works best in a particular circumstance and do more of that.

It all makes sense when you think about it.

But wouldn’t you expect me, a copywriter, to push my own trade and to even suggest that you get me to write multiple versions of your copy so we can choose the winner? After all that would mean more business for me, right?

Well, Armand Morin, one of the world’s top Internet marketers, stresses these two points when he asks, “Why is copywriting always last on the list?” I suggest you read his post and get some fine marketing wisdom straight from the horse’s mouth!

July 5th, 2006 TrackBack URI